CLIENT: Neelkanth Jewellers, Bengaluru
CATEGORY: Identity / Campaigns / Films / Radio / Social Media / Website
PROJECT DURATION: Ongoing Since 2016
In order to drive new customers for Neelkanth Bengaluru, Rainmakers needed to increase awareness of the potential for membership eligibility amongst a large group of veterans and their families. To do that, we linked the core values of the organization with those of their members, while also reinforcing the value of membership.